High Gloss Look Taking Over PVC Plastic

The world has an insatiable appetite for all things fashionable, and plastic is no exception. The current challenge facing Plastic Manufacturers is to deliver products to the market that meet not only practical needs but also look good in terms of what is currently “in”.

The trend at the moment in plastics is for a high-gloss finish even in unlikely products such as extruded PVC profiles. These are used extensively by the building and construction, marine and mining industries, all of which are currently demanding ever higher levels of gloss.

To understand how this is achieved requires a quick lesson on plastics extrusion. Basically, this is a high volume process in which raw plastic is melted under controlled conditions into a continuous profile and therefore is particularly suitable for producing piping, tubing, adhesive tape, wire insulation, window frames and other elongated-type items.

There is a surprising fact in the understanding of how a high gloss surface is achieved. Gloss is actually just a visual impression created by the amount of light that is reflected from a surface - the more light that is reflected, the higher the level of gloss. To the uninitiated, this seems implausible as most people would think that gloss is a result of some surface coating being applied to an item to make it shine, a bit like floor polish.

In the plastics industry, this gloss finish is dependent on the surface structure of the product under manufacture and requires control of the melt formulation and the melt strength. There are a number of procedural factors that affect both of these components of the process including the melt temperature, degree of fusion and molecular weight. Low melt strength in the formulation can produce low extruded profile gloss. High molecular weight allows for higher melt strength which produces high gloss surface structures.

Surface finish is an important part of the buying decision for extruded profiles such as window and door frames, and while these products can be purchased in both a matte and glossy finish, the general market trend worldwide is away from matte and solidly towards very glossy surfaces, which look fantastic and are much easier to clean.

PVC Plastic, through careful control of the manufacturing process as described above, is readily adaptable to these changes in consumer taste. There is no additional machinery required or extensive changes to the manufacturing process, making it the ideal material for quick responses to the fickle fashions of today.